Data Base Marketing & CRM Workshop

  • Program Overview

Marketing has become an increasingly analytical, scientific and technology-oriented profession and terms such as ‘big data’, ‘data analytics’ and ‘marketing analytics’ have risen to the fore.

During the course we will look at:

  • Better understand your customers and markets
  • Inform your approach to segmentation and targeting.
  • Position your data-driven value proposition.
  • Understand how your Marcomms tools, techniques, channels and media perform.
  • Generate actionable insight to optimize future marketing budget allocation and marketing performance.


Hours 12

The Main Outlines

Mind Shift: Acquisition vs Retention

What is database marketing?

How is it different than Direct Marketing?

How do customers benefit?

Key strategies

For what kinds of customers is database marketing effective?

What is required for Database Marketing?

How is a database marketing campaign developed?

How can a marketing school help you succeed?


Other Branches

Contact us

33 El Messaha Street, Dokki A, Dokki, Giza, Egypt

P.O Box 12611



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Contact information

  • dummy33 El Messaha Street, Dokki A, Dokki, Giza Governorate, Egypt

  • dummyP.O Box 12611

  • dummy 16541 - +2 02 33318498

  • dummy+2 02 37497928


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