Digital Marketing Program

Program Overview

As we are living in a digital age where everything is becoming online, the digital marketing scenery continues to develop at a rapid pace, and marketers are faced with new challenges and opportunities that they have become obliged to cope with in order to achieve real business results. At the present time, all marketing innovation are though digital channels, and it has become a necessary prerequisite to every modern marketer to learn and master how the digital marketing process work from strategizing to execution to ultimately analyzing the feedback.

The Digital Marketing Program is an initiative designed for participants to kick-start an exciting career in Digital Marketing. This program covers the concepts, tools, and techniques participants need to communicate with their customers digitally in an integrated way and to create effective targeted online promotional campaigns

Program Content

Introduction to Digital Marketing         (4 Hours)

  • What is Digital Marketing?
  • Marketing versus Digital Marketing
  • Digital Marketing Strategy
  • Consumer Behavior
  • Online Branding
  • Creating a Landing Page

 

Search Engine Optimization (SEO)         (8 Hours)                    

  • Introduction to SEO
  • Keyword Research
  • SEO Tools
  • Google Algorithms
  • Competition Analysis
  • On page Optimization (Website)
  • Off page Optimization
  • Website Position Analysis
  • Website Monthly Reports

 

Google Ad Words & Analytics                (16 Hours)

  • Campaigns settings
  • Keyword Match Types
  • Keywords Research Tools
  • Understanding Ad Auction
  • Bidding Strategies
  • Ad Guidelines

Social Media Marketing                          (16 Hours)

  • Social Media Introduction
  • Social Media Strategy
  • Social Media Channels
  • LinkedIn for personal & Business
  • Strong Social Media Content Strategy
  • Video Marketing Tips, Trends, Strategy & Best Practices

 

Content Marketing                                 (8 Hours)

  • What is Content Marketing?
  • Understanding Content Objectives
  • Understanding your target segment
  • Brand Introduction & Awareness
  • Brand storytelling

Instructors’ Profile

This program is conducted by a group of digital marketing practitioners who have a profound academic background, as all of the instructors are master degree holders or higher, in addition, they all have a deep practical experience acquired through their work in the field of marketing with a special focus on Digital Marketing, Social Media Marketing, Web Advertising, etc…

Participants’ Profiles

Our Professional Program in Digital Marketing is aimed at marketers with at least 2 years of experience in marketing and at the start of their digital marketing careers, as well as, experienced marketers whose experience only revolves around traditional marketing tools and need to explore the new era of digital marketing. It is also best suited for business owners who already have a background in marketing but want to improve their online engagement.

Duration

52 Hours / 7 Full Day / 13 half days

Contact information

  • dummy33 El Messaha Street, Dokki A, Dokki, Giza Governorate, Egypt

  • dummyP.O Box 12611

  • dummy 16541 - 33318498 02 2+

  • dummy37497928 02 2+

  • dummyinfo@eelu.edu.eg

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