Digital Marketing Program

Program Overview

As we are living in a digital age where everything is becoming online, the digital marketing scenery continues to develop at a rapid pace, and marketers are faced with new challenges and opportunities that they have become obliged to cope with in order to achieve real business results. At the present time, all marketing innovation are though digital channels, and it has become a necessary prerequisite to every modern marketer to learn and master how the digital marketing process work from strategizing to execution to ultimately analyzing the feedback.

The Digital Marketing Program is an initiative designed for participants to kick-start an exciting career in Digital Marketing. This program covers the concepts, tools, and techniques participants.

Course Outline:

  • Module #1: Introduction
  • About Digital Marketing
  • Digital Marketing Strategy
  • Digital Marketing Planning
  • Digital Marketing Mix

Workshop: Set Your First Simple Digital Marketing Plan & Design Brand/ logo

  • Module #2: Building Your Online Presence
  • Digital Marketing Communication Channels
  • B2B vs B2C in Digital Marketing
  • Building & Evaluation Online Assets / Online

Workshop: Create and Publish Blog / Register Free Domain / Create Free Hosting Account

  • Module #3: Build Your Social Networks Presence
  • Social Networks Marketing
    • Facebook / Instagram / WhatsApp
    • Twitter
    • LinkedIn
    • Google / YouTube
    • Other Networks (Tiktok / Pinterest / Snapchat / Telegram)
  • B2B Networks
    • LinkedIn
    • Alibaba
    • Other Networks

Workshop: Create Social and B2B Network Accounts & Pages

  • Module #4: Content Marketing
  • Fundamental of content Marketing
  • Content development planning
  • Publishing Plan
  • Design and Creation of Visuals & Videos

Workshop: Create Promo Video / Marketing & Promotion Visuals / Auto Publishing Tool

  • Module #5: E-Mail Marketing / Search Engine Optimization / E-Commerce Fundamentals
  • Emails Marketing Fundamentals
  • Building Marketing Database
  • Clients Relations Management CRM
  • Leads Building and Conversion
  • SEO Fundamentals
  • E-Commerce Fundamentals

Workshop: Build Simple E-commerce / Create Mailing List Account Create / Google Search Console / Google Analytics

  • Module #6: Online Advertising / Other Digital Marketing Tools
  • Affiliate Marketing
  • Black Hat Tools
  • Online Advertising Fundamentals
    • Google Ads
    • YouTube Ads
    • Facebook Ads
    • Other Advertising Tools
  • Reporting and KPIs
  • Digital Marketing Jobs Opportunity

Workshop: Build Affiliate Account / Build Facebook Business Account and Ad Account / Google Business Account / Google Ads Account

  • Note: Each Trainee will select one of the following projects to apply all workshops activities:
  • Online Event
  • Local Business
  • NGO Project

Duration: 36 hours

Contact Number

+2 33318 403 - 33318 506 

Contact information

  • dummy33 El Messaha Street, Dokki A, Dokki, Giza Governorate, Egypt

  • dummyP.O Box 12611

  • dummy 16541 - +2 02 33318498

  • dummy+2 02 37497928

  • dummyinfo@eelu.edu.eg

Our site on Google map