Marketing Research Course

Program Overview

Market Research acts as the foundation to building a marketing strategy and can be used to support all marketing decisions – from communications campaigns to market planning and strategy. Information-based decision making is about using data and evidence that supports the decision-making process.

Being able to locate sources of data and information and then analyses and present the information to support management decisions are fundamental skills in marketing. This workshop will provide the key skills necessary to plan, undertake and make use of marketing information in an efficient and timely manner for better business decisions.


  • What is a Market Research?
  • Why doing a Market research?
  • Steps of a market research project
  • How to define your market research objectives?
  • The uses and limitations of desk research
  • Why primary research is sometimes necessary
  • When to use qualitative and when to use quantitative information?
  • Choosing between various data collection methods
  • What size of sample will provide robust results?
  • What to consider when designing your research questionnaire?
  • How to analyses your findings into insight to present to others?
  • Determining your market research budget

Cases and activities will be used along with the virtual classes

Who should attend?

This workshop will be especially useful for managers and executives who are managing or implementing market research projects; whether you are responsible for commissioning research from internal or external providers or are responsible for market research as part of your wider role.

Duration: 16 hours

Contact Number

+2 33318 403 - 33318 506 

Contact information

  • dummy33 El Messaha Street, Dokki A, Dokki, Giza Governorate, Egypt

  • dummyP.O Box 12611

  • dummy 16541 - +2 02 33318498

  • dummy+2 02 37497928


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