Marketing Research Course

Program Overview

One of the most important points that should be focused on in the marketing department is access to information. Through marketing research, the marketing department and thus the whole company can obtain information that contributes to solving marketing or market problems, and thus assist in making decisions.

The Main Outlines

  • Definition and Classification of Marketing Research.
  • Marketing Research Process.
  • Research Design Formulation.
  • Measurement and Scaling.
  • Questionnaire Design.
  • Data Analysis and Report Writing.

Instructors’ Profile

This program is conducted by a group of practitioners who have a profound academic background, as all of the instructors are master degree holders or higher, in addition, they all have a deep practical experience acquired through their work in the field of marketing. This unique mix enriches the professional side of the program and allows the participants to apply the theoretical work studied in a more practical context.

Participants’ Profiles

All those who work in marketing career

Duration

24 Hours / 3 Full Day / 6 half days

Contact information

  • dummy33 El Messaha Street, Dokki A, Dokki, Giza Governorate, Egypt

  • dummyP.O Box 12611

  • dummy 16541 - 33318498 02 2+

  • dummy37497928 02 2+

  • dummyinfo@eelu.edu.eg

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