Marketing Research Course

  • Program Overview

Market Research acts as the foundation to building a marketing strategy and can be used to support all marketing decisions – from communications campaigns to market planning and strategy. Information-based decision making is about using data and evidence that supports the decision-making process.
Being able to locate sources of data and information and then analyses and present the information to support management decisions are fundamental skills in marketing. This workshop will provide the key skills necessary to plan, undertake and make use of marketing information in an efficient and timely manner for better business decisions.



Hours 16

The Main Outlines

What is a Market Research?

Why doing a Market research?

Steps of a market research project

How to define your market research objectives?

The uses and limitations of desk research

Why primary research is sometimes necessary

When to use qualitative and when to use quantitative information?

What to consider when designing your research questionnaire?

Choosing between various data collection methods

How to analyses your findings into insight to present to others?

What size of sample will provide robust results?

Determining your market research budget

Other Branches

Contact us

33 El Messaha Street, Dokki A, Dokki, Giza, Egypt

P.O Box 12611



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Contact information

  • dummy33 El Messaha Street, Dokki A, Dokki, Giza Governorate, Egypt

  • dummyP.O Box 12611

  • dummy 16541 - +2 02 33318498

  • dummy+2 02 37497928


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