Pharmaceutical Marketing Diploma

Program Overview

This program is designed to provide participants with the foundational marketing principles in the pharmaceutical and healthcare industry. It covers market research, marketing planning, market access, integrated marketing communication and distribution channels. It is designed for those wishing to align marketing strategies with corporate and functions strategies.

Main Outlines

Module 1

  • Introduction to the Pharmaceutical Marketing (8 Hrs.)
    • Pharmaceutical marketing environment
    • SWOT analysis
    • PESTEL analysis
    • Competitive analysis
    • Market analysis
  • Marketing Strategy (8 Hrs.)
    • SWOT strategies
    • Competitive strategies (Porter)
    • Generic strategies and Anti-generic strategies
    • Growth strategies (Ansoff)
    • Drug Segmentation, Targeting and positioning

Module 2

  • Product Strategy (8 Hrs.)
    • Pharmaceutical Branding
    • Drug portfolio
    • Patent protection
    • Drug life cycle
    • The new drug process development
    • Strategies for modifying existing drugs
  • Distribution Strategy & Market Research (8 Hrs.)
    • Distribution channels
    • Pharmaceutical distribution
    • Distribution strategies
    • Ethical distribution
    • OTC distribution
    • Parallel Exports
    • Market Research

Module 3

  • Promotion (12 Hrs.)
    • Pharmaceutical Marketing communications
    • Prescribing decision
    • Pharma PR
    • Exhibitions
    • Pharma sales promotion plan
    • Personal selling
    • Pharma advertising
  • Forecasting, Planning and Evaluation (4 Hrs.)
    • Forecasting types
    • Forecasting methods
    • Market trend analysis

Module 4

  • New era of digital marketing in pharma business (12 Hrs.)
    • Digital strategies & analytics search engine optimization (SEO)
    • Choosing best media platform for DTC camping of RX medication
  • Role of marketing in sales follow up (4 Hrs.)
    • Aligning sales with marketing

Cases Study (8 Hrs.)

Methodology

  • Interactive sessions
  • At least 2 projects: international case and another real case from the local market
  • Key note speakers
  • Case reviews

Duration: 72 hours

Contact Number

+2 33318 403 - 33318 506 

Contact information

  • dummy33 El Messaha Street, Dokki A, Dokki, Giza Governorate, Egypt

  • dummyP.O Box 12611

  • dummy 16541 - +2 02 33318498

  • dummy+2 02 37497928

  • dummyinfo@eelu.edu.eg

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