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- Program Overview
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision-making
The Main Outlines
Introduction to Marketing and the Evolution of the Definitions | Creating Customer Value and Satisfaction |
The Marketing Planning Process | Market Research and Marketing Research Planning |
Segmentation, Targeting and Positioning | Developing the Marketing Mix: 4Ps |
Understanding Social Responsibility and Marketing Ethics | SWOT Analysis and Marketing Audit |
Implementing Marketing Strategy and Control. |
Other Branches
Contact us
33 El Messaha Street, Dokki A, Dokki, Giza, Egypt
P.O Box 12611
16541 - 33318403 - 33318506
01065174761
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