Principles of Marketing Course

  • Program Overview

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision-making

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Duration

6 Hours 21 / Full Day 3 / half days

The Main Outlines

Introduction to Marketing and the Evolution of the Definitions

Creating Customer Value and Satisfaction

The Marketing Planning Process

Market Research and Marketing Research Planning

Segmentation, Targeting and Positioning

Developing the Marketing Mix: 4Ps

Understanding Social Responsibility and Marketing Ethics

SWOT Analysis and Marketing Audit

Implementing Marketing Strategy and Control.

 

 

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Contact us

33 El Messaha Street, Dokki A, Dokki, Giza, Egypt

P.O Box 12611

16541 - 33318403 - 33318506

01065174761

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www.eelu.edu.eg

Contact information

  • dummy33 El Messaha Street, Dokki A, Dokki, Giza Governorate, Egypt

  • dummyP.O Box 12611

  • dummy 16541 - +2 02 33318498

  • dummy+2 02 37497928

  • dummyinfo@eelu.edu.eg

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