Introduction

Data professionals work with two types of data: Quantitative and qualitative. In simple terms, quantitative data is measurable while qualitative data is descriptive—think numbers versus words.

If you plan on working as a data analyst or a data scientist (or in any field that involves conducting research), you will need to get to grips with both.

In this Course, we will focus on quantitative data. We will explain exactly what quantitative data is, including plenty of useful examples. We will also show you what methods you can use to collect and analyze quantitative data.

Course Outlines

• What is quantitative data? (With examples)
• What is the difference between quantitative and qualitative data?
• What are the different types of quantitative data?
• How is quantitative data collected?
• What methods are used to analyze quantitative data?
• What are the advantages and disadvantages of quantitative data?
• Summarizing Qualitative Data
• Organizing Quantitative Data
• Performing Quantitative Data
• Displaying Qualitative Data
• Data & Scales/Levels of Measurement
• Descriptive & Inferential Statistics
• Categorical Frequency Distribution with Formulas
• Relative Frequency Distribution of Qualitative Data
• Column Chart from Frequency Distribution
• Creating a Pie Chart from Summarized Qualitative Data
• Category Frequency Distribution with Pivot Table & Pie Chart
• Categorical Cross Tabulation with Pivot Table
• Categorical Cross Tabulation with Formulas
• Pareto Chart for Categorical Data
• Grouping Categories with Formula & Pivot Table
• Quantitative Frequency Distribution with Formulas (part 1)
• Quantitative Frequency Distribution with Formulas (Part 2)
• Histogram & Ogive Charts & percentage Cumulative Frequency
• Skew in Histograms
• Quantitative Frequency Distribution with Pivot Table
• Percentage Frequency Distribution & Histogram with Pivot Table
• Cumulative Frequency Distribution with Pivot Table (Running Total)
• Dot Plot Chart with REPT & COUNTIF functions
• Stem & Leaf Chart with REPT & COUNTIF functions
• Quantitative Cross Tabulation with Pivot Table
• Scatter Diagram for two Quantitative Variables
• Histogram using Data Analysis Add-in
• Frequency Distribution Summary (Pivot Table & Formula)
• Quantitative survey
• Questionnaire

Durations: 18 Hours

Contact Number

+2 33318 403 - 33318 506 

Program Overview

Many trainers and educators have never been taught how to teach. When confronted with

the need or the opportunity to give training, they unconsciously follow the models provided

by the hundreds of past teachers they have had. Trainers tend to train the way they have

been taught, and their models have not always been the best ones if their purpose is to

change behavior and improve performance. This course guides you along the way to

achieve effective knowledge, Skills and Attitude (KSA) transfer. It also aims at

identifying and polishing your training techniques and presentation skills

through experiential learning, peers' and trainer's feedback.

Workshop Objectives

By the end of this workshop, you will be able to:

• Define Training Concepts and Adult Learning.
• Design and Develop a Training Course
• Develop Positive Attitude and Paradigm Shift
• Master the Art of Training Delivery
• Apply Different Methods of Training Evaluation

The Main Outlines

Introduction

• Icebreakers
• Learning Expectations
• Workshop Objectives

Module One: Training Concepts and Adult Learning

• Education or Training?
• Four Major Types of Training
• Four Key Adult Learning Principles
• How Do Adults Learn: Sense, Filters and Memory?
• Learning Styles
• The Four Stages of the Learning Cycle

Module Two: Design and Develop a Training Course

• Analyzing the Need for Training: Conducting a TNA
• Developing Training SMART Goals
• Developing Course Outline
• Designing Training Activities: Integrating Case Studies, Handouts, Role-Plays

Module Three: Training Delivery

• Trainer's Competencies
• Identifying your Training Style
• Gaining Learners' Commitment and Trust
• Analyzing your Audience/Trainees
• Effective Presentation Skills
• Taming the Fear of Addressing the Audience
• Types of Trainees
• Planning your Training Session:
• Using Body Language Effectively
• Adjusting Voice Projection
• Designing Effective Visuals
• Managing Different and Difficult Types of Trainees
• Handling Problems
• Handling Deviation of Plans
• Handling Questions Effectively
• Practice Presentations

Module Four: Applying Methods of Training Evaluation

• Value of Evaluation
• Components of Evaluation
• Follow up Training Results

Instructors’ Profile

This program is led by instructors with long significant teaching experience

centered on soft skills training as well as train of the trainers, in addition to

their professional background that helps join usual lecturing with case studies

and discussions to enhance the training experience.

Participants Profile

This program is designed for trainers who need to upgrade their training skills,

individuals who wish to be trainers in the purpose of acquiring training education

plus sharpening their interpersonal skills, and individuals who work in human

resources development, managerial level involved in training their teams, adult

learning activities, interactive learning sessions, and public interactive seminars.

Duration 28 Hours / 4 Full Day / 8 half days

Contact Number

+2 33318 403 - 33318 506 

Program Overview

Bain Consulting survey revealed Strategic Management to be the most used management tool by 88% of respondents. Strategic Management (SM) model was introduced by GE in 1980. Using SM model can enable participants to have a clear idea of their organizations SWOT analysis after considering their Internal and External Factor Summary (IFAS and EFAS). This course furnishes a thorough explanation of SM Model in addition to myriad of strategic management concepts and tools. Case studies from many industries will be examined to enable participants to master all the skills needed for their positions.

Content

• Basic Concepts of Strategic Management Model
• Corporate Governance and Corporate Social Responsibility
• Scanning the External and Internal environment (EFAS and IFAS)
• Strategy Formulation (Business, Corporate and Functional). Emphasis on TWOS
• Strategy Formulation (Corporate and Functions)
• Emphasis on Synergy, Structure, Resistance, Culture, and Action Plans
• Strategy Implementation (Organizing for Action).
• Strategy Implementation: Staffing and Control Including Management Incentives
• Evaluation and Control.
• Strategic Issues in Managing Technology and Innovation.
• Strategic Issues in Entrepreneurial Ventures and SME Business.
• Case Studies.

Key Benefits

Upon the completion of this program participant will be able to:

• Understand the concept of strategic management
• Understanding the basic direction and goals of an organization, the environment (social, political, technological, economic, and global factors), industry and market structure, and organizational strengths and weaknesses.
• Identify issues, participants and information essential to a strategic planning process.
• Apply key elements of the analysis and development of a completed strategic plan.

Participants’ Profile

This course is aimed at C level managers (Top Level Managers) in various disciplines of operations, technical, customer support, marketing, accounting, finance, supply chain management, HR and administration management.

Durations: 16 Hours

Contact Number

+2 33318 403 - 33318 506 

Program Overview

Among all the rising fields of knowledge in the modern era, Project Management stands apart as the most prestigious education as well as certification in the business community. It guides participants through proven organizational frameworks, planning strategies and control parameters. These innovative solutions will enable organizations to establish clear objectives and realize successful outcomes, no matter how intricate or detailed its project may be.  

Content

The Project Management Course aims to enhance the participants’ knowledge of project management, enable them to work as efficient project managers and introduce them to Microsoft Project. The program spends extensive time on the deep details of each knowledge area.

Project Management Process Groups

• Initiation, Planning, Controlling, Execution, and Closing processes.

Project Scope Management

•  Initiation.
• Scope Statement, Definition and Reporting.

Project Time Management

• Activity Definition, Sequencing and Duration Estimated.
• Schedule Development and Control.

Project Cost Management

• Estimating, Forecasting and Budgeting.
• Cost Control & Present Value.

Project Human Resources Management

• Organizational Planning.
• Staff Acquisition & Team Development.

Project Quality Management

• Quality Planning and Assurance.
• Quality Control (QC).

Project Risk Management

•  Identification.
•  Quantification.

Project Communication Management

• Communication Planning and Process.
• Skills, Techniques, and Styles.
• Information Distribution.

Project Procurement Management

• Procurement Planning & Solicitation Planning.
• Source Selection.
• Contract Administration and Closeout.

Project Integration Management

• Project Plan Development and Execution.
• Overall Change Control.

Project Stakeholder Management

• Identify Stakeholders
• Plan Stakeholder Management
• Manage and Control Stakeholder Engagement

Professional Responsibility

•  Definition.
• Ethical and Legal Responsibilities.

Microsoft Project

• Planning, Control & Estimating Principles and Techniques.
• Preparation for Actions.
• Project Monitoring and Evaluation.
• Hands-on Applications and Case Studies in Project Management using Microsoft Project.

Duration: 48 hours

Contact Number

+2 33318 403 - 33318 506 

Program Overview

This program is designed to provide participants with the foundational marketing principles in the pharmaceutical and healthcare industry. It covers market research, marketing planning, market access, integrated marketing communication and distribution channels. It is designed for those wishing to align marketing strategies with corporate and functions strategies.

Main Outlines

Module 1

• Introduction to the Pharmaceutical Marketing (8 Hrs.)
  • Pharmaceutical marketing environment
  • SWOT analysis
  • PESTEL analysis
  • Competitive analysis
  • Market analysis
• Marketing Strategy (8 Hrs.)
  • SWOT strategies
  • Competitive strategies (Porter)
  • Generic strategies and Anti-generic strategies
  • Growth strategies (Ansoff)
  • Drug Segmentation, Targeting and positioning

Module 2

• Product Strategy (8 Hrs.)
  • Pharmaceutical Branding
  • Drug portfolio
  • Patent protection
  • Drug life cycle
  • The new drug process development
  • Strategies for modifying existing drugs
• Distribution Strategy & Market Research (8 Hrs.)
  • Distribution channels
  • Pharmaceutical distribution
  • Distribution strategies
  • Ethical distribution
  • OTC distribution
  • Parallel Exports
  • Market Research

Module 3

• Promotion (12 Hrs.)
  • Pharmaceutical Marketing communications
  • Prescribing decision
  • Pharma PR
  • Exhibitions
  • Pharma sales promotion plan
  • Personal selling
  • Pharma advertising
• Forecasting, Planning and Evaluation (4 Hrs.)
  • Forecasting types
  • Forecasting methods
  • Market trend analysis

Module 4

• New era of digital marketing in pharma business (12 Hrs.)
  • Digital strategies & analytics search engine optimization (SEO)
  • Choosing best media platform for DTC camping of RX medication
• Role of marketing in sales follow up (4 Hrs.)
  • Aligning sales with marketing

Cases Study (8 Hrs.)

Methodology

• Interactive sessions
• At least 2 projects: international case and another real case from the local market
• Key note speakers
• Case reviews

Duration: 72 hours

Contact Number

+2 33318 403 - 33318 506 

Program Overview

Among all the rising fields of knowledge in the modern era, Project Management stands apart as the most prestigious education as well as certification in the business community. It guides participants through proven organizational frameworks, planning strategies and control parameters. These innovative solutions will enable organizations to establish clear objectives and realize successful outcomes, no matter how intricate or detailed its project may be.

Content

The Project Management Diploma not only aims to address the growing trend of obtaining the PMP® certification by preparing the participants to sit for the PMP® exam and equipping them with the questions’ samples, it also aims to enhance the participants’ knowledge of project management, enable them to work as efficient project managers and introduce them to Microsoft Project. The diploma spends extensive time on the deep details of each knowledge area.

The main outlines for the 14 knowledge areas of the diploma are as follows:

Introduction to Agile (6 Hours)

• Agile manifesto and mindset.
• Project lifecycles (Predictive – Agile – Hybrid)
• Agile teams.

Project Management Framework (3 Hours)

• PMI definitions, project lifecycle, introduction to agile.

Project Integration Management (6 Hours)

• Initiation, project charter.
• Project plan development and execution.
• Overall change control, closing.

Project Scope Management (6 Hours)

• Collecting requirements.
• Scope definitions, scope statement, work breakdown structure.
• Scope control.

Project Time Management (8 Hours)

• Activity Definition, Sequencing and Duration Estimated.
• Schedule Development and Control.

Project Cost Management (6 Hours)

• Estimating, Forecasting and Budgeting.
• Cost Control & Present Value.

Project Resources Management (6 Hours)

• Resources planning.
• Resource acquisition & team development.

Project Quality Management (6 Hours)

• Quality planning.
• Quality management.
• Quality control.

Project Risk Management (8 Hours)

• Risk identification, analysis and response planning.
• Risk response implementation.
• Risk monitoring.

Project Communication Management (3 Hours)

• Communication Planning and Process.
• Skills, Techniques, and Styles.
• Information Distribution.

Project Procurement Management (8 Hours)

• Types of contracts, procurement planning.
• Source selection.
• Contract administration and closeout.

Project Stakeholder Management (3 Hours)

• Identify Stakeholders
• Plan Stakeholder Management
• Manage and Control Stakeholder Engagement

Professional Responsibility (3 Hours)

• Definition.
• Ethical and Legal Responsibilities.

Microsoft Project (12 hours)

• Planning, Control & Estimating Principles and Techniques.
• Preparation for Actions.
• Project Monitoring and Evaluation.
• Hands-on Applications and Case Studies in Project Management using Microsoft Project.

Duration: 84 hours

Contact Number

+2 33318 403 - 33318 506 

Program Overview

Most people in leadership positions are unaware of how the people they lead really see them. But how a leader is perceived is crucial to the productivity of any group. This module focuses on developing skill sets that help participants become stronger, more confident leaders and managers.

Content

The main perspectives of this course are as follows:

• The key elements of the leader role
• Identifying key results area
• Prioritizing tasks
• Time management techniques
• Stress management
• Standards of performance
• Forecasting planning and scheduling
• What is your leadership style?
• Situational leadership
• Motivating your team
• Empowerment of the team
• What is coaching
• Reviewing performance
• Conflict resolution

Key benefits

Upon the completion of this program you will be able to:

• Describe and discuss leadership characteristics and styles.
• Evaluate the effectiveness of specific leadership styles in a given situation.
• Describe how leadership impacts motivation and the workplace.
• Strike the right balance between participation and authority.
• Provide an environment conducive to change and creativity, fostering a culture of continuous improvement, and harnessing the full potential of the team.

Durations: 14 Hours

Contact Number

+2 33318 403 - 33318 506 

Program Overview

This course introduces data methods and techniques that increase the understanding of complex data. The focus is on conveying ideas effectively with visually appealing charts, graphs and maps. Participants will learn to craft clear, meaningful pictures of complex statistics and available data through the creation of effective graphs and charts.

The Main Outlines

• The Context of Data Visualization
• Setting the Purpose and Identifying Key Factors
• Visualization Design Options
• The visualization anatomy
• Data visualization methods, choosing the appropriate chart type
• Creating Basic Visualizations Simplifying and Sorting Your Data Organizing your Data
• Slicing your Data by Date
• Using Multiple Measures on the Same Axis
• Showing the Relationship between Numerical Values Mapping Data Geographically
• Viewing Specific Values Customizing your Data
• Showing Breakdown Showing Data History

Instructors Profile

The instructors of this course not only have a long academic and theoretical background but also have many years of practical experience in data analysis at the highest levels

Participants Profile

This program is designed for Product Managers, Reporting Analysts, IT Professionals, Business Intelligence developers and users, information workers and anyone who will be involved  in the design, development and maintenance of dashboards no prior technology or graphic design experience is necessary. An awareness of data concepts is helpful

Duration

24 Hours / 3 Full Day / 6 half days

Contact Number

+2 33318 403 - 33318 506