Sales and Marketing Essentials (Business to Business)

  • Program Overview

Marketing and sales represent the two wings that any successful organization depends on to acquire a distinct market position in a continuously changing market with furious competition.
Well established, as well as start-up organizations should have these two wings as strong as possible in order to take-off and quickly acquire such a distinctive position in its market. Both wings should work in harmony and synchronization.
If for any reason one of the two wings becomes weak or dysfunctional, the whole organization loses balance and suffers an inevitable deterioration in the market place.
In the business- to- business arena sales and marketing executives work very closely with their business customers and in many cases sales executives find themselves identifying new customer needs and wants and working to find solutions that satisfy such needs, this is a marketing role. In the same manner marketing executives while working with the customer find some sales opportunities that can be grabbed. Thus many organizations are faced with problems related to the synchronization between the two functions. Questions like: where the marketing role ends? Where the sales role starts? Where the sales role is vital in the marketing process? And vice versa, are always causes of continuous friction in the organizations, and become more obvious as the organization gets bigger and the sales and marketing processes become separated apart. Although the top management may have a clear understanding of the role and responsibilities of the sales and marketing, such clear view is in most cases not as clear for most of the junior and some of the senior staff members.



5 Hours 20 / Full Day 3 / half days

The Main Outlines

Marketing and Business Essentials for B to B Salesmen

Sales Essentials: Understanding B to B Customers 

B to B Selling Essentials 

The Sales Funnel& Customer Objections

B to B Sales Management & Sales KPI’s



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33 El Messaha Street, Dokki A, Dokki, Giza, Egypt

P.O Box 12611



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Contact information

  • dummy33 El Messaha Street, Dokki A, Dokki, Giza Governorate, Egypt

  • dummyP.O Box 12611

  • dummy 16541 - +2 02 33318498

  • dummy+2 02 37497928


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